The internet has undoubtedly changed the way people market their businesses forever, audience segmentation means targeting the ‘ideal’ customer has never been more sophisticated or easier using factors such as demographics, interests, behaviour, location, spending habits, employment status, the television shows they watch, the publications they read and the websites they frequently visit.

Whether people are visiting their favourite websites relaxing at home or checking out their social media page on the tube to work the ever-evolving digital age means it’s easier than ever before to reach your potential market.

The average adult in the UK spends nearly nine hours of each day on media and communication, outstripping even the amount of time spent sleeping or doing other vital tasks. (source Ofcom)

Get in touch to find out more about how we can help you communicate more effectively with your ideal audience.